In a partnership to be announced Monday, LG Electronics will start selling high-definition TV sets that stream Netflix videos directly from the Internet, without an additional device. The deal marks the first time Netflix's streaming service will be embedded in a television.
Those streamed movies can be watched on a computer, or sent to a TV through an increasing number of devices, including a $100 unit made by Silicon Valley startup Roku Inc. Other partnerships enable Netflix to pump its video library to TVs through Microsoft Corp.'s Xbox 360 video game consoles or recorders made by TiVo Inc. LG and Samsung Electronics Co. also sell Blu-ray DVD players compatible with the streaming service.
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