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Reverse engineering the engine and your competitors is what enables successful business people to continually rank different websites for different key terms. Without this ability you can still get rankings, but its from shooting in the dark that you have reached your target.
It sounds so cliche to say, that all your answers are in google itself but it is 100% true. This doesn't always mean that you "search your question", it means when you make any search, pay attention to how it returns them searches, and the logistics of how it did it. The way google functions is very simple, there is BILLIONS of search examples you can query it with to help you see it.
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