Originally Posted by Imortyl Pussycat

many times with PPC, CPM or PPV advertising the daily spend cap runs over if someone is asleep at the wheel (the guy on the other side of the buy doesn't pay attention to clients spend cap). not to have your client agree to a set daily spend is unethical. in either case, a bill can run up fast that you did not authorize or agree to. a stand up company will "eat it" on the overspend even if it is 10k in those situations. who knows what happened but just be aware of what's out there. always get a ton of referrals before droppin a dime on advertising or other promotions offered by any company. especially one that none of us has ever heard of