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It's really irrelevant whether your keywords are in your domain name or not.
Try googling on following keywords/phrases:
shyla stylez
sex
new cars
Search on "new cars" gives 4th position to newcars.com ...... why? Because first 3 sites have done better SEO job. That means on site and off site optimization, link popularity, page reputation.
Shyla Stylez official site is on position 31. That's because she takes care more about her boobs than about her site. But freeones.com has not such boobs to care about and are focused on SEO, that's the reason why shyla's site is on position 31 and freones on 1st.
Amazon.com is not on the first position for "amazon" search because they have word amazon in their domain name. It's because they have millions of inbound (good positioned) links to the site with a word "amazon" in anchor text.
Take care about your content, your text blocks on the site and obtain good quality links.
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