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here is the situation say you go to
www.straponlesbians.com it has 160 sets in the tour, sets that are exclusive and related to what the surfer wants when he comes to the site and that is "lesbians with strapons" the site has been around a long time with real weekly updates, so if you send PPC traffic for terms like anal lesbians or strapon lesbians etc and it dont convert then nothing will convert, same goes to my other sites.