Originally Posted by Shap

I don't think free is the way to go. But I'm very aware that things are being pushed towards free. So as a result I'm adapting and changing our business model to accommodate for that. As a result I've improved our product. We are working harder than ever and producing and delivering a better product yet still charging the same cost. So again there is the push towards free in action. I'm not offering Twistys for free but every month that goes by our members enjoy more than ever before.

Bandwidth is a huge example of that. We are able to make more now than 2 years ago because bandwidth has come down so much it's allowing us to do things that never before were possible. We can burn 4 and 5 times the bandwidth that we did 2 years ago for the same price. If used properly that is a huge advantage to building and increasing business.

I won't lie. Prior to September we weren't having banner months. I would say Spring and summer were somewhat rough for us. Our sales and revenue were completely flat lined. When we saw that we decided to dig deeper and really analyze our company and where the industry is and where it is going. We worked very hard to repositioning ourselves and try to adapt to the new reality our industry is faced with. As a result we've had back to back record sales, rebills and revenue months in November and December.