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JayAllan · 01-17-2009, 08:11 PM

I don?t think that DRM-ing everything is the answer, but another option would be to use it on some of your elite product. You dont need to protect everything. The idea is to maintain your membership base without pissing them off. Let?s say you are Twistys for example and you have Stephen Hicks shoot a very high end glamour set on Bambi X. You go with a higher than usual production value, and you also have an outstanding HD Video to go with it. You call the whole Bambi project a ?bonus? and DRM it all. Offer it in such a way that it is both an extra and is better quality, but educate the surfers that you have to protect that specific content due to its obvious higher value. Surfers seeking out quality should understand this even better. Now you have an additional reason to stay a member of Twistys. Sure you can get a lot of their other (non DRM) content from the tubes but not their best stuff.

DRM is not going to be tolerated by your surfers on lower end stuff, because there will always be a competitor than is willing to undercut you and offer it without. But if your quality is better and exclusive, then they will not be able to do that (legally). You also have the added bonus of having a much better (c) infringement case in court if you had to go that route.

This would not work for every webmaster. Most adult webmasters tend to always go for the lowest possible common denominator. There will always be a lot of competition for the bottom end, but few can compete with the high end. You will surely sell more Honda?s than Ferrari?s, but there will always be a Ferrari market.

01-17-2009, 08:11 PM
JayAllan So Fucking Banned Join Date: Jan 2008 Location: Santa Barbara, CA Posts: 1,148	I don?t think that DRM-ing everything is the answer, but another option would be to use it on some of your elite product. You dont need to protect everything. The idea is to maintain your membership base without pissing them off. Let?s say you are Twistys for example and you have Stephen Hicks shoot a very high end glamour set on Bambi X. You go with a higher than usual production value, and you also have an outstanding HD Video to go with it. You call the whole Bambi project a ?bonus? and DRM it all. Offer it in such a way that it is both an extra and is better quality, but educate the surfers that you have to protect that specific content due to its obvious higher value. Surfers seeking out quality should understand this even better. Now you have an additional reason to stay a member of Twistys. Sure you can get a lot of their other (non DRM) content from the tubes but not their best stuff. DRM is not going to be tolerated by your surfers on lower end stuff, because there will always be a competitor than is willing to undercut you and offer it without. But if your quality is better and exclusive, then they will not be able to do that (legally). You also have the added bonus of having a much better (c) infringement case in court if you had to go that route. This would not work for every webmaster. Most adult webmasters tend to always go for the lowest possible common denominator. There will always be a lot of competition for the bottom end, but few can compete with the high end. You will surely sell more Honda?s than Ferrari?s, but there will always be a Ferrari market.