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in a downturn there will be some businesses that make it and some don't. some people rather start their business in a downturn (if they have the cash and resources to keep it going for a few years) because of the low costs and so on.
if you really want to, and you do have the cash to keep it going for a few years and wouldnt mind losing it, then go ahead. just be more creative and not like any tom or dick or harry's pub that can be found in every neighbourhood.
good luck
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