Originally Posted by sortie

It doesn't work that way.

A $2.00 shot has a cost of $1.00 tops unless it's a "loss leader" just to get
people in the door.

Typically a $1.00 cost turns into a $3.00 shot.

So there is the problem with expensive booze, you are looking at $2.xx cost which
goes to a $5 shot. You don't want to run people away by charging $6, $7 or $8 for
a shot.

So selling one $5 shot instead of two $3 shots is less money taken in and less
profit margin on the intake.