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im not sure if your site is set up as a promo page for VOD, but when the surfer goes to the site, they want to see CONTENT as in movies, not a link that goes to a join page. If you were the surfer, would you stick around on this page or go somewhere else where you can see free pics or movies, i.e. a TGP/MGP
IMO, id start all over with either a TGP or tube type site. show the visitor some content the try and get them to join.
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