I wonder if all the people who don't like DRM because it can be cracked leave their cars and homes unlocked when they are away?
After all, someone could pick the lock or disable the alarm anyways. Show me a car alarm or a home security system and I'll show you someone who can get around it, blah blah blah.
I wonder if the people who won't use DRM because the members don't like it realize that their members don't like being charged monthly either?
Perhaps you should stop charging them, they'll stay around much longer.
Everything is a trade-off. If you charge less you get longer retention, but at some point the increase in retention isn't enough to make up for the loss in monthly revenue.
If you charge more you make more today, but have lower long term retention, and at some point your overall revenue will go down as a result.
If you don't protect your content you may keep some members around longer today, but you are potentially losing out on new members who will never join because they can get your product for free.
If you protect your content you may lose some members today, but may gain new members as a result because they can no longer get your product for free.
Everything is a trade-off, and it's up to each business owner to decide what to do with his own product. If I had my druthers, everyone would protect their content, because unfortunately your decision to not protect your product makes it harder for me to sell mine.
