I have been going back and forth on this topic ALOT over the last few months, since I operate a LEGAL tube site myself at the moment, and the ONLY competitive advantage the illegal tube sites have over our site is the full length scenes. We got superior video quality, streaming, better browsebility etc etc. I think DRM is not the answer to the problem. It might slow down the problem a little bit, but there are many other ways to get the same content from another place then just the members area, plus it will have an impact on sales.
The approach i think programs and studios should take is to MONITOR the top 5 or top 10 tube sites ALOT more aggresively. Last week i spend about 30minutes on sites like xvideos.com, keezmovies.com, tube8.com and i pasted about 60-70 full length scenes to program owners i got in my ICQ. This was with very little effort and time. Its a DISGRACE how some programs do NOT monitor their content at all. Naughtyamerica is the worst example and they are a fucking joke, they will drop on my list of promotion, because they don't take this issue seriously. On xvideos alone i think i could get 50 full scenes from NA in 10mins. If i can do that, so can one of their employees or any monitoring service.. etc.
If programs would do this more aggressively, and this doesnt cost 20k a month, so basically you flood the tube sites with more DMCA's then they can handle, i think thats a step in the right direction already. There are obviously mixed feelings over brazzers in this topic as they buy ads on alot of those illegal tube sites, but think of 1 tube site that has full scenes from them (not the odd one that didnt get picked up yet). You won't find many... WHY? because they monitor this in-house and get on the fucking case. This is something ALOT of programs can learn from.
Example:
It doesn't take a genius to know that Sunny Leone has just shot hardcore for vivid.com. So if someone at vivid.com would at least monitor their contract girls etc. Then shit like this would not be out there:
http://www.xvideos.com/video74254/su..._hot_threesome
http://www.xvideos.com/video74235/bl...ot_threes ome
http://www.xvideos.com/video67893/ho...ch_fucked_hard
http://www.xvideos.com/video74215/ho...ucks_huge_cock
This is just a really quick example. The same goes for many companies, studios and affiliate programs. I just don't think everyone understands the seriousness of the situation just yet, and think its ALOT of work or a lawsuit is needed to get content taken down.
Last week i send brandon from fantasygirlrevenue.com links to alot of catalincruz.com content on xvideos, tube8, keezmovies, xhamster etc. He send emails out, today i checked all of it is gone on all those sites.
Those are my 2 cents... i just think alot of sponsors need to step up to the plate and MONITOR the tubes more, as its not that hard to find your content.