the core cause of the shift in traffic really isnt the tube sites
its bandwidth prices dropping to a level that makes the cost of delivering video content worth the meager marginal revenue. i think the tubesites are the scapegoats here, but you can manage the content with 3rd party solutions.
you can buy a license for a ton of non-exclusive content and have a legal tube site running. and its hurting this biz because similar content was previously available at a higher cost than just going to a site.
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