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$100k for a top notch dating site and in house programmers. $400k marketing budget, that budget should get you 200,000 or so people to join the site as a free member. At least 200,000. Hopefully a lot more.
2% conversion you have 4000 paying members, say its only $20 a month, thats $80k revenue. Factor recurrings and the new free joins you are getting and its bank.
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