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if its a page with a lot of text, i go for 970-980px, because that leaves me enough margins on both side to handle the background/text margin/transitions
if its something that is ment to be skimmed or linkbaited - like a picture blog or gallery, I try and keep it down to 780-800 because if its wider, the human eye skip the sides = people dont see your banners or menu = low CTR and High bouncerate
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