Quote:
Originally Posted by devine
I know A LOT of wp themes that are marketing oriented and beautiful at the same time. Even a few free ones. So maybe you didn't find the right ones. Of course, most free themes are free because they lack a lot of stuff, hence you'll need to pay for some goodies. But as I said, there are A LOT of excellent mainstream WP themes.
Of course, good adult WP themes is another song...  |
If you know a lot of them, you've been looking in different places than I have.
Here's an example of one of the better ones I've found:
http://www.woothemes.com/demo/freshnews/
It might look good, but let's take a quick look at the problems with it, from a marketing point of view:
- wastes banner space on the search form, that needs to be fixed
- not enough effective integrated ad spots, those need to be added
- wastes the footer, one needs to be added
- relies strongly on images to look good, which means extra expenses in stock photography
- does not present enough opportunities for slapping attractive content on the front page above the fold - increased bounce rate
To fix it:
Use smaller logo, put standard-sized ad in place of search thingy, add search thingy to nav bar.
Fix front page to show more featured content above the fold. Major redesign, but completely essential.
Add a productive footer.
So you'd end up having to fix the header, the main content presentation and the footer. Essentially, a complete redesign.
Remember, beauty is unimportant. You want to cut bounce rates, increase pages/visit, increase bookmarks and increase ad clicks. Other things don't really matter.