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Originally Posted by wizzo
Here's 2 quick ones...
1. What do customers tell their wives, girlfriends, bosses, etc why they have 3d glasses by the computer?
2. Porn is mostly impulse buy, so what do customers do when they don't have the glasses handy but feel like rubbing out a quick one before the wife and kids get home?
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You're getting people to agree with you, so let's assume you're right about our customers.
So why are we trying to sell them a recurring monthly membership that will appear on his CC month after month? No if you're right we are wrong trying to sell them what we are selling.
Porn is not an impulse buy except in the impulse of what to buy. Porn buyers are regulars at porn shops or upgrade their Cable package to get it or join sites after site. If they did not join site after site content would never get saturated in members areas. The impulse is what site to buy from, not to buy.
So will a porn buyer bother to go out and get the glasses to watch the scene? That depends on how badly he wants to see the scene, which depends on the skills of the shooter to get something very special out of the models. And if he could do that he does not need 3D or HD to sell his site. But if you give him both he is more likely to join your site than someone elses. Or the site you send him to.
Porn is not an impulse buy normally. The buyers buy the same porn time after time. It's usually the porn that triggers their fantasies on sex. They know the niche, they know good from bad, they do sign up into site after site. Often they know the next site they will sign up to. Very often they will rejoin a site they have been a member of before because they know it, like it and know it keeps updating. The only proviso is if you can't sell to this type of traffic, then your sales are pure impulse.
Does HD or now 3D make a difference to the members over the quality of the action? Yes without a doubt. The fact that I can see the scene clearer or get the feeling I'm in there is wonderful. If the scene is right. If the models are not doing it right, if the shooter is not getting the scene right and if the lighting and sound are not spot on getting it clearer is a disadvantage not a benefit. If it's bad porn seeing it clearer or getting the feeling I was there, is worse.
What sells best, porn that is a planned buy because the surfer has seen it and will buy it next time he wants porn. Or porn that's an impulse buy, in that he might as well buy this one? And please no one start telling us their sites are so good they trigger the impulse to buy amongst the non buyers.
