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As an affiliate, I?d be more concerned about effectively reaching my target market more than anything else. If I can reach the people I want to reach, then I?ll get my sales. That may mean changing your promotional techniques and/or redesigning your sites. If you can tell us which of your sites are not converting as well as you?d like, then someone can probably give you specific advise to better help you out.
As far as learning marketing... it never hurts to study books and take classes, but I feel that the best marketers are born and raised, not made in an institute.
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