I would suspect
"Shorting Google stock -- act of stupidity or genius?" it is neither, it is just good business. But you have to keep your pulse on the factors that lead to your decision to short it.
Advertising Slowdown
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The current economic situation finds consumers without the currency required to consume. As such advertising becomes a tool to maintain brands, but not so much to drive commerce and sales.
Depends on Bailout
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The current bailout has a lot to do with getting consumers the currency required for commerce. If the target of the bailout is BS programs and for beating dead corporate horses any increase in consumption will be slow and drawn out.
If, on the other hand, the bailout puts immediate cash in consumers in the form of tax cuts or substantial rebates you will see a spike in consumption, with a decline immediately following.
Blood Sucking Scavenger Parasites Advertise too
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The objective in this economic climate is survival with growth limited to blood sucking scavengers we euphemistically refer to a lawyers. Firms that handle foreclosures, bankruptcies, and liquidations would certainly do well to advertise.
For Google however this means the increase in advertising by this segment will not make up for the loss in others. But, Google is well funded and is well poised to be one of the survivors.
Shorting a single company is not sustainable
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Be on the lookout for when the economy turns the corner. Every time another web company goes under, it bodes well for those that remain. Less supply in good ad space helps prices stabilize if not increase for the survivors.
Statement to ward off the Bloodsucking parasites
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The information above is not to be construed as anything but the mindless blabber of a fucking lunatic. Any move to utilize this information for anything other than entertainment purposes means the person who engages in such foolishness is more fucked up than the author. Stupidity on behalf of the person of the first part, does not constitute a liability on behalf of the person of the second part.
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