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Lacuna,
Since starting this thread I'm now running BLA and Etology -- one of each site-wide. The BLA is outperforming the Etology ad by about 2x. I still have more experimentation to do and am not counting Etology out yet.
What I am trying to do now is, instead of running one ad site-wide, nail the targeting down so that, say, ads appealing to girl-on-girl/lesbian/solo-female content appear on pages with that content. Same with all the other niches, etc. I haven't yet figured out if I can get this type of targeting but would surely increase clicks.
Any BLA/other tips?
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