Just got an email from BLA as i submitted my last post.
Quote:
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We currently do not have niche targeting for different types of adult content. The targeting is primarily user based, and we will display an ad if it is predicted to have a high click through rate on your site. For example if a site is about college students, we may display an ad for music because the user would be interested in it. The ad would have a high click-through, but the match is not strictly contextual.
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So it looks like what I am aiming for is not really how BLA was designed. Does anyone know of other ad networks/solutions that would enable me to run ads contextually based on niche content sections? The overall goal being to increase click rates... I.e... don't show a "gay male" ad on a page with lesbian content.