[QUOTE=Paul Markham;15441756]Please show me where you got your figures from because I've never seen figures that show the Internet SELLING more porn than the video/DVD industry.
Still lagging behind.
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Originally Posted by Paul Markham
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Your Forbes article says adult video makes shit.
Do you understand how research works? You don't find 'a credible source' you read 100's of them, good and bad. And you compile your own set of statistics.
First the review stats, lump video sales/rental together with sales produced from the Internet. Since most adult companies aren't public, when they release numbers it's a lump together of all sales. Not a split between the mediums.
They can get far better stats from mainstream too, far more are public around the world. So if the numbers we see are from online is what they can find.. Just think, what they can't see, it must be in the billions. Like processors in EU that don't report they process adult but are as large as any of the U.S. porn processors.
They also say 'online sales' not, online companies. Huge freaking difference. Online companies produce for online, but make sales all over the mediums. Far more than mainstream DVD companies and Magazines do.
Back in the 70's and 80's, you shot a magazine, used different girls for pornos, and then you rented. Late 80's came PPV, cable, etc. Very tight market.. very slow moving across the mediums.
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Such as a figure like this: Playboy, hit its peak in 1970's - The largest money they ever made from a magazine sale was in the 70's, and if every copy sold, sold at the cover price (which almost all didn't) they would have earned a max (an impossible number to reach actually) of 10 million in one month.
Cost of equipment was much higher back then, but the cost of models was $25k less, per model.
The largest hustler ever reached was 3 million magazines, down to 500k today. He just happened to really do well in many areas of the Industry. The cost, again per magazine at the time, was dirt. He diversified like no other.
Crazy to think these guys 'peaked' WAY before the Internet came out.. So you could say, Internet Porn, saved the Porn Industry!
Now, don't get me wrong.. these two monsters cleaned house. Not that hard to two when you have 3 or 4 people that own 90% of the market at the time.
Lets look at today, single paysites have 50k members, that's before some of the really big programs, that have sites alone with 10-20k members in them.
So, just from one medium alone, a paysite with 50k members earns 1.5 million a month (in memberships alone, no upsells, exits, or any other sales on that huge traffic, like 50k a month in xsales). That's a huge f'in paysite even a program, and almost everyone diversifies the content. (we don't split the total up, but each market we give it out to does)
Since 1.5 million a month is only 18 million a year, we know for a fact several porn companies, online, are larger than that.
So.. As we sell our dvd titles, in stores-online, etc.. broadcast rights, hotel rights, cable rights, produce content plugins, sell to download sites, broker the content to brokers, and we do this year after year after year.. and many have studios too, that also shoot for others, still making the main porn company money.
We supply the other mediums with porn and traffic, ONLINE companies help produce the sales for mainstream today, help move people over, help create new fans. Those numbers don't get credited back to the online Industry sales, they are part of the DVD numbers.
What a skew..
Even today, we have online porn companies pulling 50m-100m a year and higher. Screw the 90's which killed anything today. However, 25-40 million of that, may have produced some place other than the 'online paysite'. BUt online things, like plugins can make $10k-$30k per plugin, per month, for 3-4 years straight, that's PER PLUGIN.
That doesn't count for 'online sales and money isn't credited to our industry', it's lost.. Across the board, that's a godly amount of money.
Now, let's "assume" playboy or hustler pulled in 10 million a month at some point. They might have made up to 120 million a year. Thing back in the 70's and 80's, we can easily name those huge companies, and back then even if it was 3 million a month, that's freakin huge.
Today.. You can't name all the big adult companies, even in America let alone world wide. Well maybe today since most jumped ship, but that's beside the point. It's not a hand full of major companies, it's 50 to 100 of them pull these numbers down.
Today, the world wide magazine market, number of producers and owners of that medium. Is much smaller than online porn companies. We are both global, we both are needed since both of us can't reach all the consumer demand.... <-- wow how it all works..
HOWEVER, U.S. Magazine sales VS. U.S. Online Porn Companies (in the 90's), was no competition, online porn killed magazines, in every way, even its business.
DVD companies have went poof left and right, for years.. Narrowing the market down, however Online porn companies, opened DVD companies.. and they took off! Wait, they did what?
Ok, so if a nobody puts a DVD in a store, does it sell? Not enough for serious 2! But when PV, a massive branded label ONLINE, moves to the store, rentals, etc.. it works. Crazy shit.. I wonder how all those people knew they could pickup the new series at the DVD shop, to own.. or buy it from an online dvd shop, that ships from the mainstream store, straight to your house.
That's research man.. I have 1000's of hours of it. I have been working on graphing our Industry growths, falls, releases, events, ect for 2 years now, globally.
And with your other post, volume is god.. repeat that 1000 times. If me or you convert 1:1000, that means we didn't sell 1000 people, it doesn't mean 1000 people can't be sold. The truth is, 1000 people didn't like what they saw, but easily 1:100 will buy, if they get sold the proper site. Sites still, even today, convert 1:100, let alone some of the 1:10 sites of the 90's.
Crazy thing is... The Internet is bigger today than ever, and the real
Adult Industry BOOM, hasn't even started yet!
Big ass post awayyyyy!