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I think it's pretty fucking shitty to do and one of the reasons I think the newest cookie should always overwright the older one.
Think of it like this.. some guy with a shit ass CJ stuffing cookies on load but never sending direct traffic to a tour. So this guy may be stuffing cookies in tens of thousands of surfers browsers per day not even trying to sell the tour.
Then you have the guy with quality fucking traffic actually selling the paysite with blog posts or quality sites. This guy convinces the surfer to sign up, but Mr shit traffic cookie stuffer beat him to the punch with the cookies stuffing.
Now the surfer that Mr Quality traffic convinced to buy a member shit gets credited to Mr Shit traffic.
Well personally I think that's a bunch of BS and it should be reason enough for the newest cookie to overwrite the older ones. Seems fair to me and I can't see any reason at all not to do it.
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