I have been on the 1st page for my keyword/phrase in SERPS for years on one of my celebrity sites. I do not think SE means as much in adult as it does in mainstream.
I think adult is more about that cliche where you see the same site 100 times over, and then you click through. Or movement on the banner ads, and some other quirks.
Sales not down. HOW I get the sales has changed a bit however. Especially on sites that are membership, versus clip stores, and DVD...
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Enough Said. 
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