For me the biggest thing to come along was the Pam Anderson video. Once that was on a paysite it converted fast and better then anything else on the net ever has.
The reason for video rentals doing so well was not the price, but where you could get them. No longer did you have to goto some freaky sex store, you could get it at your normal video store (behind a curtain) but way better then parking at a sex shop.
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