Quote:
Originally Posted by Paul Markham
So we keep marketing a product at $30 while everything goes down?
Yes moving from a $30 to a, for instance, $3 might initially lead to less. But if it's combined with us giving more than just a means to DL video or sets it could lead to a % of the buyers who in truth fund the Tubes we close them down. We need to price closer to the buyers needs and not to ours.
Not knocking you as I agree we need to step out of the "video/sets download" box and into something else. I'm doing live shows and it's working, got to do some design work and then tell the affiliates, I also increased the size of the site and considering the price angle (2 months for $30). Maybe a 24/7 online girl to chat with customers might be a good move.
I'm trying things not just dreaming Tubes and Torrents will close of their own accord.
Got any suggestions other than "marketing"?
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While everything goes down? What is going down? What makes you think you aren't priced closer to the buyers needs?
Retention from I have seen, across lots of people, is perfectly fine. And sales aren't down for everyone, Jan 09 was a bad ass month for many.
You can do download per clip/scene, easily.. several of those sites do that now, some have traffic, some require you to market it. You can get into VOD, to cover PPM and DL to own too, this means you have DVD's too, another market.
You wouldn't 'stop' doing recurring at $30 and start doing one of these. You diversify into all that you can handle, like doing live stuff as you said.
Marketing wise, from the methods you diversify on - each provide marketing potential, to other online areas, like building a fan base around a grouping of social sites that can follow your work, your site updates, your customer support, ect.
Our Industry has and still does hit a lot of other markets, some spam and some work well in them. Form you tube and other mainstream tubes with millions of eyes, to old myspace spamming that did produce sales, digg at one time for creating authority back.. The list goes on and on.
Staying inside the adult traffic bubble will kill you... it's dieing due to the loss of Webmasters we once had creating a godly global attraction. The 'mass majority' of people do not seek porn, but that doesn't mean they can't be sold porn.