Quote:
Originally Posted by Ethersync
Has anyone ever tried to make an adult Netflix type of company?
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I was thinking of turning the content stores which are B2B into a B2C version. The surfer can come in and buy what he wants when he wants and how he wants. He can fill a basket with say $3 minimum or maybe have $10 in credit and spends it at his own pace. He gets instant access.
It would also include a live chat option at a better price than what most are. Maybe even a live show which is looking like it's increasingly popular.
Prices to view a scene would be as low as 30 cents and nothing over $1. We need to think more flexibly about how and what we sell. It's clear now that the guys who we were afraid would get off to a gallery with too much hardcore content and not sign up are gone. The guys who only want porn once a week are gone and maybe even those who want to watch porn twice a week are gone.
Is this why we have lost a lot of buyers? Our sales packages are too geared to our needs and not the customers needs?
What I will be doing in the next week is throwing open the site and make the tour so the surfer can see the whole site and doubling the length of membership for the same prices, ie 60 days for $29.95.
We have a repeat buy, short life and one off product. Once viewed
most porn scenes are not viewed again, look at your mainstream DVD collection for proof. We need to sell to the same person time and time again. Yet we have tried to hit the consumer once and get as much as possible in the beginning to pay out to the affiliates.
Plus we are not sure he will come back. Does he not come back because he does not like porn or he does not like our package? Think about it, to pay out $50 to an affiliate, you either have to squeeze him once at the door or keep him buying from you. In todays market what do webmasters here think it is in general?
I know some sites do retain, but I said in general.
The events of the last 6 months have put it on hold. But I still think it's a great idea.