Quote:
Originally Posted by Paul Markham
Well the general tone is that we are losing sales. You may not but the general tone I get is that we are. I also feel generally we do meet the buyers needs on price, but that's not the situation. We need to meet the non buters needs on price and leave the free loaders to the Tubes.
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Price has zero to do with any of this..
Quote:
Originally Posted by Paul Markham
Retention is down for the industry as a whole.
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No, that is incorrect... Just because your retention total members are down, does not mean your retention is lower. It means you got less up front sales, which will naturally create less rebills.
Even my worst sites, every client, and even trial to converts, are the highest I have ever seen them, across the board. It was just last year that ccbill reset the 99 rebill limit, that's 8 1/2 years retention.
Again, lower rebill #'s does not mean a decrease in retention, it means leas sales over a period of time.
Quote:
Originally Posted by Paul Markham
Including different options on the same site is an excellent idea.
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Several paysites running around that let you buy memberships, buy the single dvd or download, and do a half VoD - PPM model.. They convert no better.
Selling more things, or the same thing more ways, does not always mean more sales. It does mean you will move sales around. Exactly like adding a new processor doesn't boost sales, it simply moves them.
Quote:
Originally Posted by Paul Markham
We loss the Webmasters due to their being too many feeding from the same trough. We did not lose them because they made too much money.
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We lost them exactly when the first 2257 laws came out. That is the exact mark downfall that you can see across the board in our Industry. We should sue the Gov as an Industry, for the billions they cost us. Once the 10's of 1000's of Webmasters left our Industry due to fear, we started to die. Now that the ability to penetrate globally 'is gone', we are doomed to be left only with piracy traffic and die hard fans, if things stay the same.