Quote:
Originally Posted by MRock
I totally agree with you about the changing consumer. But some sites are already adjusting to it. Isn't this C4S you're describing??? or xtube? or Rude? or FindanAmateur? I think they all have the qualities you're describing and C4S has been up for years ...
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well, I don't know what C4S is, but xtube and rude are a mess. Specifically dealing with paysites, I check this board and thebestporn often to see what's new...and there is nothing..every program launches a shitload of sites trying to appeal to different niches and they update maybe once a weak, offer the same old shit(i.e. teens taking big dick,MILFs fucking black dudes---whatever)..it's the same ol same ol...the sites are usually small and nothing new... that worked 5 years ago, but is not what the web has become.
Programs have to learn to build a brand that people like and trust, and then give the surfer exactly what they want. What do surfers want?
They want a constantly updating network and some "cred"(check my original post)...that's it in the nutshell.
tubes update around 10 new vids a day, is there a paysite that does this? nope
so why would you expect a surfer to want to join a paysite.
Surfers don't seem to care about quality(to a point at least) and I have yet to see anybody watch a porn all the way through... the way people have changed their expectations with the web...is they want whats new...and they want alot of it.
In todays climate, paysites can't/won't deliver this, so the model is dead. The only way I see this surviving in the long run is for paysites to change their practices.
1. learn to shoot more scenes with variety on the same shoot..creating more updates instead of just the one scene.
2. Create an interactive enviroment within your paysite. Hire some people to pretend they are models and have a forum where they post..this gives the surfer more of the illusion that the site is constantly changing.
3 Quit with the fucking cross sales! if your product is great, why in the hell are you trying to trick the surfer into purchasing something else(and you are trying to trick them.)
4.Stop offering massive affiliate payouts that make you do #3. Yes you will get alot of dumbasses to sign up for your program...but the smart webmasters who will actually make you sales in the long run, won't promote you. If your product sells, I don't care if I only make $5 dollars revshare...as long as those members keep rebilling and you convert. Is it really better to make $100 off of 1/9000 or make $5 revshare off of 1/300 and have a ton of rebills.
5. Start creating more of a relationship with your affiliates. I have encountered maybe 1 out of 100 good affiliate managers. This is not a hard job, get some software to help your affiliate managers deal with affiliates(I worked sales for a drum company awhile back ago and my territory was the entire US, it's not hard to do if you have good software--I used Goldmine).. and start actually helping affiliates that have some potential to grow... nobody does that...programs are only concerned with the whales...while you have to cater to them, this is not a long term strategy for growth.
6. Lower your membership costs and figure out a way to incorporate micropayments. No one wants to pay $40 or $30 bucks for a membership anymore...so stop it. Just a thought on how to incorporate micro payments(I will use some terminology from games-since that is what I am working on now) would be to have a money (i.e. "tokens") system on your paysite where people could buy tokens and then get rewards for them, maybe the reward is getting certain updates early, or maybe the reward is an exclusive vid, or maybe you work it out with a cam company where the reward is minutes, or maybe it's a signed t-shirt by one of your models, or maybe its they could buy the dildo the model used on a shoot....I could keep going, the possibilities are endless
anyhoo, have a ton more ideas, but sick of typing and no one will probably listen anyways