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Originally Posted by TheDoc
Price has zero to do with any of this..
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Yes it does.
If you make statements with nothing to back it up I can as well.
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No, that is incorrect... Just because your retention total members are down, does not mean your retention is lower. It means you got less up front sales, which will naturally create less rebills.
Even my worst sites, every client, and even trial to converts, are the highest I have ever seen them, across the board. It was just last year that ccbill reset the 99 rebill limit, that's 8 1/2 years retention.
Again, lower rebill #'s does not mean a decrease in retention, it means leas sales over a period of time.
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This thread is not about what you or I do, it's about what the porn industry does.
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Several paysites running around that let you buy memberships, buy the single dvd or download, and do a half VoD - PPM model.. They convert no better.
Selling more things, or the same thing more ways, does not always mean more sales. It does mean you will move sales around. Exactly like adding a new processor doesn't boost sales, it simply moves them.
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So we all keep doing the same. Great.
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We lost them exactly when the first 2257 laws came out. That is the exact mark downfall that you can see across the board in our Industry. We should sue the Gov as an Industry, for the billions they cost us. Once the 10's of 1000's of Webmasters left our Industry due to fear, we started to die. Now that the ability to penetrate globally 'is gone', we are doomed to be left only with piracy traffic and die hard fans, if things stay the same.
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The number of webmasters working on the Internet does not make any difference to the number of buyers, in fact less people giving out less free content could mean more sales. Affiliates do not create traffic, they direct existing. Yes they create it to a site, but unless they go out and force people to log on to the Adult Net they don't create it. They direct.
Very interesting post Kane.
Yes the Internet should of been a license to print money for porn and for all the reasons you point out. But porn revenues have fallen from all the indicators. Yes some sales have come over and we do spread them thinner, but it's never like the old days when porn was creating millionaires like the Flynt, Milton, Raymond, Sullivan, the guys who own Score, Vivid and many many more. Maybe the wealth is more spread. But if it were more spread we would not be losing affiliates as we are. The existing would be sending it to more sites, but the sales would still be high. Even if 2257 cut the number of affiliates in half, it has little effect on the number of surfers looking for porn.
And I think you mentioned another thing that boosted sales. The peep show screens, guys would come in pay a few dollars, jerk off and go. That market did spend $30 but now we have lost it to Tubes. Do we resign ourselves to losing all those buyers or find a product that will bring them back?
Because I doubt if many guys who want 15 minutes are signing up for 30 days now.