Following up on our previous news regarding Monty Python material on iTunes, Mashable is now reporting on a staggering increase of Monty Python DVDs sold on Amazon soon after the Python crew made some of their their more popular material free on Youtube. And by staggering, I mean 23,000% worth. Mashable notes that Monty Python’s DVDs climbed to the #2 spot on Amazon’s Movie’s and TV Bestseller List, and you don’t have to be a genius to follow that the sales were probably influenced by the Amazon links found on all of their Youtube clips.
When launching their massive Youtube effort, Monty Python made their intentions fairly clear:
“We’re letting you see absolutely everything for free. So there! But we want something in return. None of your driveling, mindless comments. Instead, we want you to click on the links, buy our movies & TV shows and soften our pain and disgust at being ripped off all these years.”
With this news, it seems their “crazy plan” was a success—and why wouldn’t it be? After all, most of their sketch material is tailor made for the typical Youtube viewer, and it’s not as if they would have been better served by a traditional television marketing campaign.
Read more here:
http://www.slashfilm.com/2009/01/23/...sale-increase/
giving something away for free never works.. NEVER!