Our three mobile sites are kicking ass right now. We just had a company wide meeting (at least for everyone on site...fucking catered, too!) and we all got a look at our mobile sites' sales versus our regular sites. The mobile sites were doing something like double the ratios of even our top-performing conventional sites and were also generating in-house cross-sales with our mega-site. Some of the "veterans" were saying shit about it looking like the late 90s all over again.
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If you folks want to do some mobile traffic trades hit me up