The future of entertainment on the Web still boils down to dollars and cents, as the Screen Actors Guild and Hollywood studios try to hammer out an agreement. On Tuesday, talks resumed after an eight month long impasse over artist?s share of Web revenues. The core issue is that the SAG is demanding the same money for Web distribution as that of TV and movies. Studios argue, Web revenues will not support the same model. Meanwhile, what we see on the Web, and at what price, remain central issues.
The SAG?s base rate of $759 per day, for every actor, in every production distributed via online video, runs contrary to the way Web consumers think in the first place. Free, is the online dogma for everything from music to software, and shifting this philosophy has proven futile in most regards. Web entertainment, as far as professionally produced content, remains an amateur?s market according to experts. So, where does this leave us with regard to our viewing pleasure? In this case, and perhaps for the first time, the Hollywood studios are right.
http://www.sitepoint.com/blogs/2009/...pay-hollywood/
good luck with that.