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Two sites I push that have the best rebills, and I mean the best like 12 + months is very common, both have an enormous amount of content and they never rotate ever. One has ten years of content.
Not saying rotating out can't work, but in my actual experience the opposite seems to be true.
Site owners concentrate too much on the shitty customers and not the good customers. Trying to stop people from joining a few times a year just to grab the updates or trying to force cheapskates to stay longer, that's the wrong practice IMHO. There will always be shitty customers and all you can do is just get what you can off them. The bread and butter are the good customers. Don't try to make a shitty customer a good customer with crazy schemes and limitations that alienate the bread and butter customer.
But as with most stuff, there is more than one way to skin a cat. Just think about which model fits your content and your customer base before you jump into anything.
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