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Old 02-23-2009, 06:55 PM  
Profits of Doom
Monster Rain
 
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Join Date: Feb 2004
Location: Mongo
Posts: 4,978
It's not just LA radio this is happening to. Opie and Anthony lost a lot of their Citadel markets despite high ratings, because it was cheaper for Citadel to pay a low wage disc jockey to push buttons and play songs than it was to pay O+A's syndication fees. The bottom line is the ad market for radio stations is in the shitter, and if they can't sell ads it doesn't matter what your ratings are. I listen to Opie and Anthony on XM Sirius, but if XM Sirius goes bankrupt I don't know what I'll listen to...
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