GoFuckYourself.com - Adult Webmaster Forum - View Single Post - adsense: how do you juggle between ad units and link units?

rowan · 02-27-2009, 03:02 PM

I have a site that's making a small amount of adsense income (about 25k impressions per day). I am experimenting with both ad and link units, so I've set up a system that lets me define the ratio between the two (eg 30% of impressions to link units, 70% to ad units). The problem is that the "winning" eCPM (the unit with the maximum eCPM) keeps flipping back and forth, and it's not always by a small amount either. For example:

yesterday:
linkunit 7815 impressions $0.37 eCPM
adunit 17853 impressions $0.85 eCPM

ok, right choice there, but so far today link units are making a better eCPM...

linkunit 1869 impressions $1.02 eCPM
adunit 15259 impressions $0.84 eCPM

If you use both link and ad units, do you have a system to decide between the two?

02-27-2009, 03:02 PM
rowan Too lazy to set a custom title Join Date: Mar 2002 Location: Australia Posts: 17,393	adsense: how do you juggle between ad units and link units? I have a site that's making a small amount of adsense income (about 25k impressions per day). I am experimenting with both ad and link units, so I've set up a system that lets me define the ratio between the two (eg 30% of impressions to link units, 70% to ad units). The problem is that the "winning" eCPM (the unit with the maximum eCPM) keeps flipping back and forth, and it's not always by a small amount either. For example: yesterday: linkunit 7815 impressions $0.37 eCPM adunit 17853 impressions $0.85 eCPM ok, right choice there, but so far today link units are making a better eCPM... linkunit 1869 impressions $1.02 eCPM adunit 15259 impressions $0.84 eCPM If you use both link and ad units, do you have a system to decide between the two?