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I'll bite.
Needs a bunch of profiles/stories on the front page so people get sucked in to the concept. If I didn't read your post first I wouldn't have stuck around long after landing on the site.
Try to get some free press. I know the idea has been done but if you get a really weird case on there, spread it around. Or make a fake one like a tranny that wants a sex change or something.
Anyway, I have no experience with a site like that but those are thoughts that came to mind. Best of luck.
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