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You guys obviously don't understand the advantages to following clearly agreed upon standards.
You haven't read what has been said and haven't looked at the links to see that there are...
- 18 standard sizes of rectangle and square banners
- 4 additional extra large standard sizes of pop up
This gives you a nearly infinite combination of layout possibilities while maintaining some predictability in what can and can't easily be done.
You're not setting trends by using odd banner sizes. You're not some bleeding edge leet webmaster dodging conformity. You're only making things more difficult for yourself and for your partners by choosing to use non standard sizes of ad units.
Clearly someone with ad blocking in effect isn't a likely target for banner advertising, and even if you do get your banner to show on their system, they aren't likely going to click on it anyway. They are more likely candidates for text links and other text/photo based forms of conversion.
I started in adult back in '96, and at the time we were producing all kinds of whacky ad sizes as there were no standards. I then moved onto gaming (casino, poker, and sports betting) and while it took some time, the standards became the norm and I didn't have to make 200 different sizes of the same banner. Things became more efficient, and cost effective. It became much easier to provide 20 or 30 different styles of banners for our affiliates when we only had to create 30 sizes of each.
Now that I'm back to the adult biz, I can see that things haven't changed a whole lot in 12 years and that quite a few programs are still just producing random sizes.
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