Quote:
Originally Posted by cess
Actually it does. If you owned a general store called General Store and sued someone for calling their store The General Store or even General Store you'd lose in court. If you somehow got the trademark it would make no difference. Plenty of people get trademarks that don't hold up in court.
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What I meant by generic is many huge companies have combined two generic terms to create very successful brands. My example was facebook. 2 obviously generic words combined to create a powerful brand. If you attempted to register a site collegefacebook.com or facebooklasvegas.com for example they would have the legal recourse to shut you down.