Even with all the "targeted conversations" and other ad targeting schemes tried by social network sites, click through rates aren't very good:
- 62 percent of Gen Y?s have visited a brand or fan page on a social network, but only 48 percent have joined
- 84 percent noticed ads on social networks, 74 percent say they click infrequently/never (36 percent saying they don?t click on ads at all).
- Only 19 percent say they find ads on social networks relevant.
- 51 percent say they?d prefer a separate social network to manage their brand interactions.
Source:
http://thepmn.org/BlogRetrieve.aspx?...4&PostID=54641