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If he says "some bucks" I am guessing it's a revshare program, if he made other sales and they're cancelling him because of a too high ratio and it's not a PPS case where the friend cancelled the trial then I do find it unfair...
After all, he could have simply asked for a "review pass" and give it to his friend for free instead ;) now THAT would be worse for sure? we need more info though, to make a final call.
Thinking on brick and mortar stores... you won't deny that it'd be better to sell stuff to my friends with employee discount or commission, than to steal from the warehouse for them, no?
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