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todhunter · 03-09-2009, 09:28 AM

I remember advertising god David Ogilvy saying in his book "Ogilvy on Advertising" that he would NEVER use a competitor's product, reasoning that if a product was not good enough to use, it was not good enough to waste your skills and integrity by promoting it.

Similarly, when Ed McMahon was the spokesman for Budweiser, he politely refused offers of different-brand beers, even in private.

I understand Gates' stand completely.

--t

03-09-2009, 09:28 AM
todhunter Confirmed User Join Date: May 2007 Posts: 152	I remember advertising god David Ogilvy saying in his book "Ogilvy on Advertising" that he would NEVER use a competitor's product, reasoning that if a product was not good enough to use, it was not good enough to waste your skills and integrity by promoting it. Similarly, when Ed McMahon was the spokesman for Budweiser, he politely refused offers of different-brand beers, even in private. I understand Gates' stand completely. --t __________________ Tod Hunter Proprietor Tod-Hunter.net Porn. Politics. Mainstream. http://tod-hunter.net tod at tod hyphen hunter dot net AIM: TodHunter