Thread: Swag
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Old 03-10-2009, 12:20 PM  
drriley
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Join Date: Mar 2007
Posts: 263
Quote:
Originally Posted by mobilefun1987 View Post
I like that idea because not only are you sending traffic but your promoting the program through merchandise.

When I finally get a program off the ground i'm going to have something like this for affiliates.
You are correct that offering such promotional items to affiliates can have a positive effect on the sponsor -- both via the advertising effects of the items, and increased affiliate satisfaction.

There are companies for whom I bring thousands of dollars in sales each month who have answered "no" to requests for simple items like a company pen or a shirt. Now, of course, not getting such an item isn't going to stop me from selling for them (I'm obviously making a nice profit from all those sales), but I think it does also help maintain a positive sponsor-affiliate relationship.
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