jack of all trades
If you are serious about this and you're broke you will need to be able to do the following:
1. Take the photos and videos (means decent equipment, knowing what white balance is, having a space to shoot, having props/outfits)
2. Editing the photos and videos (color correction, fixing blemishes, cut/crop/rotate, - edit videos splice/remix, encode to new formats for web flv, wmv, avi, etc.)
3. Code the website and the galleries (html, php, ajax, java, etc.) create the .psd's for the design and be able to "slice/dice" them
4. Create the member's area, introduce security like 'strong box' to keep your accounts safe, and get billing like CCBill
5. Market your site, you can do all of the above and if no one knows it exists...you're screwed. So you have to be able to drive traffic to your site (SEO, adverts, press release, networking, etc.)
...this is just some of the stuff off the top of my head. Keep in mind there are people on this board who make a living as a) photographers b) coders c) designers d) marketers so these are not skills that are easy to acquire and perfect. If you run your own site you truly must become a 'webmaster' and all that it entails.
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