03-17-2009, 09:07 PM
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Choice is an Illusion
Industry Role:
Join Date: Feb 2005
Location: Land of Obama
Posts: 42,635
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Michael Brandvold - Marketing Via Social Networking
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Michael Brandvold of Gamelink is back to share his wisdom on using social networks to brand and market your business. This may seem like a straight forward subject but there are so many ways to go wrong with this burgeoning communication mechanism. And if you aren't participating in the social world of Facebook and Twitter, you are missing out on an important method to build and foster your customer base. We talk about the basics and then dive into defining an identity, personality, and voice for your business' social networking persona; Using social networking to solicit feedback and increase communication from those who have bought from you; How to avoid being labeled a spammer while still having the chance to promote your message; and several other best practices that will help you evaluate whether now is the time to dip your toe into the social scene.
In the news: DatingGold introduces new Wordpress plug-in; Microsoft's new trump card in search engine evolution; Why Gen X is still more important to marketers than Gen Y; Extreme Associates pleads guilty; and how Facebook is more of a traffic generator than Google.
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http://sin20.com/podcast/031609-mich...ial-networking
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