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The key to using twitter is to get people to follow you and not use a bot, because they will disable your account. One good way is to add users from a particular porn star's twitter... wait a few days for them to follow you, and then stop following them. They will still follow you but since you can only add 2000 people at a time you need to do it this way. After a while you will have2-3k followers and you can post your site updates on it.
We have seen it do very well for our sites... in traffic and conversions...
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