Sponsors using content providers as 3rd party 2257 custodians?!
Posted this on another board and I wanna get the input of the GFY fam also...
IMHO The whole 3rd party custodian was a very progressive move by Big Brother. The beauty is that it makes it easier for freesite owners to comply with 2257... Even if it does take a little work on the part of us smalltime webmasters, it is a good thing because it actually makes it possible for freesite owners to specify their sponsors' custodians as their 3rd party custodians. Hell... It should even make sponsors breath a sigh of relief due to not having to release to model ids to 1000's of webmasters... Some who may not actually be real webmasters. ;)
This system would work, as long as the sponsors have an actual custodian and are not trying to use the regs to their own advantage and passing the buck onto their content providers or the primary producers as their own 3rd party custodians... and I've noticed that alot of them are doing this.
This is where I get pissed off. Why would a sponsor not have his own custodian of records? I can understand having a 3rd party custodian who knows your sites, content used on each site, your affiliate ids and websites, but passing the buck to content providers or primary producers is rediculous. The content provider has already given up the the required docs when the content was purchased. If he didn't then you shouldn't use the content.
This practice leaves affiliates bare assed when it comes to compliance and any sponsors who have compliance pages that pass the buck to primary producers and content providers need their asses kicked. What happens when a content provider or primary producer refuses to provide inspectors document for images on a site owned by someone he never sold content to and has no idea who owns? Simple answer... A small-time webmaster gets a knock on the door from pissed off inspectors and ends up going to prison.
I don't know how many sponsors I have dropped recently due to this idiotic policy and anyone who doesn't do the same is gonna get caught with their drawers down when an inspector visits their sites.
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