Just to play devil's advocate, let's pretend you own a site called SockSuckers.com, and you start an affiliate program. You have had the site for years, and your search engine positioning is very good. In fact, any time someone types in socksucking or sock suckers or sock sucking, you come up number one.
Now you open yourself up to affiliates. A few of your affiliates are now using the same meta-tags and keywords, etc, to also come up super high in the search, so now you are losing revenue from organic searches, where before, you owned the position 100%.
To add insult to injury, a few weeks down the road your affiliate decides to stop promoting you, and switches out your links for SockLovers.com, but leaves all of the same SEO info in place.
Now you are not only fucked over for losing the search engine positioning you already had before the affiliate jumped onboard, but you are actually losing it to a competing site to boot!
I think the knife cuts both ways. I'm not certain who's right on this one...
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