Quote:
Originally Posted by BVF
When you first got your cable installed, you needed to look at the guide all the time so that you could learn the channels and the schedules.....Once you learned them, you don't use the guide as much because you:
1. Know your favorite channels (bookmarks)
2. Already know the schedules
3. Already know what content you like on said channel..
4. Have their DVR's set, which means less commercials watched
Doesn't mean that people aren't still watching tv, they just need the tv guide less and less these days.
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Ok, so let's talk about a steady trend say till June / July 2008 - then a huge drop
Don't bash me for Alexa, it was the easiest to load.
Does it mean that 40 pct. of the audience (that is the expected drop) just "bookmarked" their stuff over night?