Originally Posted by BVF

When you first got your cable installed, you needed to look at the guide all the time so that you could learn the channels and the schedules.....Once you learned them, you don't use the guide as much because you:

1. Know your favorite channels (bookmarks)
2. Already know the schedules
3. Already know what content you like on said channel..
4. Have their DVR's set, which means less commercials watched

Doesn't mean that people aren't still watching tv, they just need the tv guide less and less these days.